Big Shoulders Display
ExtraBold 800. Short, expressive headlines with a clear hierarchy.

The Frame brand / Built to be recognised
The identity, imagery and tools
that bring Frame into the world.
A consistent point of view
Find the right starting point for your next presentation, profile or conversation. Every file brings the same clear identity to a different part of your work.
The collection
Use a finished asset as supplied, or start with a template. The right format is always one click away.
No assets match this search. Try another word or category.

The words behind the work
Frame helps institutions modernise settlement through their existing systems, with policy checks before release and signed evidence of the reported outcome.
The brand guide / 01
Start with these approved descriptions. Choose the length that fits and keep the meaning intact.
The brand guide / 02
Recognisable typography. A purposeful palette. A mark that stays true to its original form.
Choose the supplied light or dark artwork for contrast. Preserve the geometry and proportions, and keep the mark clear of text, faces and busy image detail.
Download the logo masters ↗Clear.
Confident.
Frame.
ExtraBold 800. Short, expressive headlines with a clear hierarchy.
Body copy, navigation and controls. Readable and direct.
Identifiers, technical detail and concise data labels.
Use Ironworks and Clearspan as the foundation. Deepwater provides emphasis. Keep supporting colours purposeful and check text contrast in the final design.
Use Material Symbols Sharp, filled, at weight 600. Choose functional symbols for finance, infrastructure, security and status. Keep them Ironworks by default; use Deepwater for emphasis.
Download icon font and licence ↓Browse the icon collection ↗How we show up
Lead with the improvement that matters to the reader. Explain what Frame does, what the customer’s systems do and what the evidence shows.
Write Frame Settle, Frame Rules, Frame Proof and Frame Netting in full. Short names belong beside the Frame symbol in a product lockup.
Use material, structure and purposeful industry imagery. Let light and texture create depth. Keep overlays restrained and type sharp.
Illustrative imagery is not a representation of Frame offices, customers or equipment.
Leave the centre of a call background clear for the person. Keep profile covers clear of photographs, Page logos and platform controls. Check the crop on desktop and mobile.
Use the finished PNG for upload. Keep source files for editing.

A better starting point
Build your story with the current slide master. Make a copy before editing and choose layouts that give each idea room.
Open Google Slides master ↗Google access follows the template’s existing sharing settings.
Make yourself at home
Add your details, then copy the signature into your email settings. Use the HTML download if your email client needs a file.
YOUR SIGNATURE
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